B2B sustainable packaging landing

A young manufacturer entering a crowded B2B packaging market needed a digital storefront that signalled credibility to procurement managers without the greenwashing aesthetic that dominates the category. The old WordPress site loaded in 7 seconds, surfaced no certifications above the fold, and converted almost no qualified leads.

We rebuilt the site on Next.js with a static-export pipeline, designed an editorial system around the TÜV mark, and rewrote the lead form to triage by application (food, retail, industrial) before routing the inquiry. Brochures became gated downloads tied to a lightweight CRM webhook.

Sub-second LCP across all primary pages, a 3.4× increase in qualified inquiries in the first quarter, and a brochure download funnel that now feeds the sales pipeline directly.