Strategic consulting & events site

Two disciplines under one brand - consulting and events - were splitting the funnel and confusing visitors. Existing collateral lived in PDFs, the events calendar was a Word doc, and most inbound came from word-of-mouth, which capped growth in adjacent Emilia-Romagna provinces.

We split the homepage into two clearly-signposted entry points sharing a common case-study system, gave the team a headless WordPress backoffice for events and case studies, and built schema-validated structured data to capture Bologna, Modena and Reggio Emilia in local search.

Organic traffic doubled within four months. The events team publishes weekly without engineering support. Two new municipal contracts cited the site as the first point of evaluation.